SHOOTING HIGH SUMMER 22
The campaign for the new High Summer collection, PAPER FLOWER, was shot in stunning Ibiza
One of the primary goals for the High Summer 22 collection was to design and create a collection that appeal to all the basic needs we all have at this time of the year; To own a summer-wardrobe you can use for a semi cold summer, where the weather might dictate the clothing over trends – and what should be in your bag when you’re planning to travel to a warm and sunny place.
Placed in Ibiza, the new High Summer 22 campaign was shot by the Danish fashion photographer Christian Friis and styled by Naja Munthe. The location plays an essential part showcasing a chill atmosphere mixed with the new elegant, fresh, yet feminine styles.
The campaign features the gorgeous Chinese/Spanish model Xintong, which is based in Barcelona.
“One of the key elements of a collection-making, especially regarding creativity, diversity and inclusion, is making the campaigns. For many reasons, the island of Ibiza has inspired many creative people from all over the world, becoming the perfect location thanks to its spirituality and its incredibly beautiful landscapes and nature.
Been coming in and out of this island for more than 25 years now I’ve lost my heart to its unique ambiance and cultural liveliness.
The Giri Residence, located in the outskirts of the village of Sant Joan, is like a private hideaway nestled in the lush surroundings of the Ibiza countryside. It is designed, created, owned and run by Rosa, who is a Danish girl and one of my good friends. The ambience of both hotel and the area around is laidback, cool and with a spiritual vibe.
At the Giri, you are bounded by old olive trees, green fields, a kitchen garden with exotic fruits and vegetables – and attached to MUNTHEs High Summer 22 collection, with its beautiful dusty green, slightly pre-washed white and rose colors – it felt just so right” – Naja Munthe