Images from Naja Munthe's trip to India with Plan International, 2013. Photo: Signe Vilstrup.
"Practice what you preach or change your speech."
"Recently I received a phonecall from Greenpeace, asking if I wanted to support their association. I had to ask the guy to please check his information a second time, because I have been supporting Greenpeace with a fixed monthly donation for more than 30 years.”
So explains founder and Creative Director of MUNTHE, Naja Munthe, proving the fact that social responsibility and CSR starts as a key issue of ownership and management.
Taking responsibility for the environment is not a new phenomenon, but fortunately in recent years it has become a benchmark for more and more companies. The fashion industry in particular has become very focused on the importance of working with sustainable materials and thus creating a more sustainable production chain.
But as the environment needs a caring hand and the will to make the necessary changes, so do many people.
the vulnerable, the persecuted, minorities and children without a chance to influence their own lives, are in need of some of the profit that the rest of us can mobilize and pass on.
Images from Naja Munthe's trip to India with Plan International, 2013. Photo: Signe Vilstrup.
All research and practical experience indicates that investments in social issues has positive effects within the company, benefitting both business and employee well-being.
“As a business owner, it is obviously important for me to run a healthy business, but it is almost as important to take co-responsibility and give something back. That way, I can help make a difference and contribute to the most vulnerable in our society."
Ihr Warenkorb ist im Moment leer.